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ESTIMATING - FACT OR
FICTION
Arthur
Monsey |
The
differences between contract prices and estimates can be very annoying
at the minimum and now and then can lead to litigation. What causes
these differences is explored in this paper. The author proposes a
hypothesis to explain one possibility that is perhaps the key to
"bad" estimates. KEY WORDS:
Estimating, budgets, prices, statistics, bids |
INTRODUCTION
"Holy
mackerel, this project is 80% over budget! This estimate has no relationship to
reality!" This statement has probably been made at least once a day in the
construction industry. Who usually utters these words? - Owners, architects,
engineers, contractors, sub-contractors, construction managers, bankers and
probably a few others. When a budget is overshot the effect can range from mere
annoyance to' anger, to litigation. Often reputations are marred and good
business relationships severed. How does such a thing happen? Is it
irresponsible design, incompetent budget preparation, greedy contractors,
unrealistic owners, or is it just the nature of the beast? Thus the paramount
question - is an estimate of a construction project fact or fiction? Perhaps if
there were some understanding of the nature of the estimate, some of the
problems associated with the question could be mitigated or greatly reduced.
PROBLEM
What
is the effect of an estimated budget for a construction project that does not
compare with the results of a bidding process? Perhaps three courses of action
are available to the bill payer who has an overshot budget:
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The
latter course may have a few problems on the subject of who pays for the
redesign and who is responsible for the new design.
Why
the question? Perhaps the basis of this question revolves around what may be
called a defective estimate.
A
defective or bad estimate may be defined as an estimate that is different from
an acceptable proposal by more than a reasonable amount, either in absolute
monetary terms or percentages. It must be stated that the reasonable amount may,
indeed, be in the eyes of the beholder. To be sure, this definition is not
precise but it is believed that it represents the thinking and practice of most
people in the construction industry today. It is also interesting to note that
an estimate can be substantially higher than an acceptable proposal. In this
instance the effect may not be adversarial between the various parties, though
the difference may be substantial. One effect of this problem
is that the owner or the
designer
may not have included all the functional or other features that may have been
desired on the project.
The
following statement is a hypothesis that might explain some of the reasons for
the differences between estimates of budgets and contract proposals:
THE
ESTIMATING PROCESS
IS INHERENTLY A STATISTICAL PROCEDURE. IF THIS IS TRUE,
THEN CERTAIN STATISTICAL PRINCIPALS AND PROCESSES MAY BE USED TO
UNDERSTAND THE NUMERICAL FORMULATION.
This
hypothesis may also be applicable to contract bid proposals as well.
The
basic equation for estimating the price of virtually any item of construction
is formulated as c = pq, where c = unit price of an item, p = unit labor cost
and q = unit quantity of the material. For a number of "n" items of
"i"; the total cost of a system would be:
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If
the exact unit price is p and the exact quantity is q let = the percentage
difference Between the exact value/quantity and the estimated value/quantity of
a specific item. Then:
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If
it is assumed that 5% is the "D" for both quantity and price, by using
Eq. (3) it can be shown that the price for the item "i" can be 10.25%
higher to 9.75% lower that the exact price. For a building, such cost variations
of combinations can be infinite. Some items would be plus and some minus. The
"D" is also variable and can fluctuate considerably. Using this
approach it should come as no surprise that a computation of an
"exact" price is virtually impossible. This point is true unless there
is no variability in unit price of anything (a most unlikely state of affairs).
When
computing a construction cost, the estimator often believes he is computing p or
q0. The general procedure is to compute the quantities. Then some
unit price of labor, material, or equipment that is associated with that
particular quantity is used to calculate the price. This is done for all the
cost items of the project. The total of these cost items is the project cost
(adding profit and overhead, of course). There is often a perception that this
cost is an exact cost. Most estimators, contractors, and knowledgeable owners
understand the preciseness of such prices or bids. They appreciate the degree of
accuracy or inaccuracy that is inherent in such computations and react
accordingly by applying contingencies or by adding to profit via "gut
feelings". Thus it might be stated, with conviction, an estimate is not
fact but fiction, but the fiction is a fact.
The
"D's" (percentage difference from exact values) can be estimated by
the use of some simple statistical procedures and a few assumptions or
definitions. Unfortunately good data that describes or quantifies estimating
variability is lacking. As a start, it can be assumed that the exact value of
either quantity or labor, is the arithmetic mean of a small population. Also
assume that the "D" population, can be represented by a normal
distribution curve. With these assumptions, various characteristics of the
population, such as variances, standard deviations, etc., can be computed. A
graphical depiction of the assumptions is shown in Fig. 1.
Why
there should be a "D" for quantity estimates is most difficult to
answer. It seems inconceivable that two people very often do not compute the
same value of quantity of some cost item even if both have the same set of plans
and specifications. Yet except for a most simple item, if five people compute a
quantity of some item, the probability is virtually a certainty that all five
will have a different amount. This phenomena has been tested experimentally (at
least by the writer) and the results are consistent - all estimators come up
with different values for the quantities. The range of variation may be small in
some cases but there are still a number of different answers.
Fig.
2 shows some possible results of different estimators computing the quantity of
concrete for a small project. Though the numbers herein are fictitious, the
results can be considered a good simulation of actual practice.
Fig.
3 shows the results of a survey of eleven contractors who provided
"bids" for labor only on a concrete wall 100 ft.long, 1 ft. wide, and
10 ft. high and had 1 ton of reinforcing steel. The statistical parameters are
computed. The results show that for a 95% confidence level, the error in the
unit price for form work is +/- 27% of the median, for concrete the error is +/34%
of the median, and for setting reinforcing steel the error is +/- 23% of the
median. These results seem surprising considering the simple problem given to
the eleven experienced contractors. Some of the data might have been disregarded
as anomalies. Yet, considering what this paper is studying, it was deemed proper
to use the data as it was provided. Some of the prices may have included certain
financial provisions for equipment or small tools.
The
unit cost of labor is generally conceded to be far more variable than other unit
costs such as material or equipment. Even within a specific company, the
individual estimators have variances on the unit labor cost due to accounting
procedures, a personal perception of the project, and the general risk-taking
attitudes of the estimators. If credible and substantial data were available and
collated properly then "D's" for various cost items could be made
available for analyses to be described. Another example of cost variances is to
check the unit costs found in publications such as F.W. Dodge and R.S. Means.
Unit
prices for materials are also variable. Examples of such diversity can easily be
verified by calling different suppliers, or as a quick check, looking in the
cost publications.
From
this attack on the processes of estimating, it is obvious that at least four
variables are not only possible but quite likely to occur: quantities of
materials, prices of materials, productivity rates of labor and unit cost of
labor. Unfortunately these are not the only variables in the estimating
activity.
The
fact that prices vary is confirmed by taking bids, particularly unit price bids.
In fact, if the prices don't vary, collusion is often suspected.
Using
the example in Fig. 2 and noting that there is a 95% probability of being within
+/- 2.4% of the correct answer of quantity of a single item, it now is possible
to estimate what impact this may have on a project of very modest size. The
question is, if the probability of being within +/- 2.4% of the correct unit
quantity is 95% for one item, what is the probability of having none to all
items exactly correct on a specific project? Assume in this case that there are
40 quantity items to compute. For this calculation, the binomial or Bernoulli
distribution function is very helpful.
From
the Bernoulli equation, the probability of having all forty items correct to
within +/- 2.4% (remember this is not the "exact" q ) is about 13%.
Keep in mind that the confidence level is 95%. The most probable number of items
being "correct" is 38, with a probability of about 27.6%. If the
accuracy of the labor item is similar to the material item (this is most
unlikely), then it is possible to compute the probability of both the quantity
units and labor units occurring at the same time. This probability is about
7.6%. What this implies is that the probability of having exactly 38 items
correct to within +/- 2.4% 95% of the time in the quantity and labor units is
about 8%. It can be shown that the probability of having 25 items to 40 items
correct is about 98%. This probability seems reasonable to work with for
estimating until it is recognized that at the lower end of the scale only about
one half of the items (about 25) will fall within a 2.4% error factor. The
remaining items will have
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errors
that are higher. From an actual survey, the average error for the labor item of
the three cost items is 28% (Fig.3). This error factor also has latitude that
can be computed for the three cost items. Results of this computation suggest
that 95% of the time (using three items only), the error will vary about +/- 49%
of the mean. This observation is certainly significant. Using the labor items,
the argument presented for the hypothetical concrete is still valid for a 95%
confidence level except the error would be about +/- 28%. Going back to Eq. 3
and using +/- 2.4% for material and +/- 28% for labor, the price for the "i"
th item can be 31% higher or 30% lower than the exact price - or somewhere in
between. To complicate matters further, it also must be recognized that the
absolute magnitude of the variance when translated to dollars can be most
pervasive. For instance, on a project that has a budget of $1,000,000, an error
or variance of the hardware item that is estimated to cost $2,500 could be 50%
wrong and thus cause an annoyance of about $1,250. On the other hand an error of
10% in the electrical system that is budgeted for $150,000 ($15,000) could be
very disturbing.
These
calculations were based on a confidence level of 95% probability of being within
2.4% for concrete quantity and 28% for labor. If the confidence level is 90% for
the same accuracy, then the probability of having exactly 38 items correct drops
to about 14%. This simple analysis strongly suggests that to estimate to a very
close tolerance is statistically very low. Thus, in actual practice, the
variances of estimates as compared with contract prices should not be
surprising.
If
it is concluded that the hypothesis proposed, namely, that estimating may be
statistical in nature and that the laws of probability can explain the
differences between estimates and bids, then, is a procedure available that
could present estimates that reflect those statistical parameters? This
procedure could then be strongly compelling in convincing the bill payers to
understand that the fact is - estimating should not be perceived as being exact.
The answer to this question is -yes-. Range estimating is a method now
available. Architects and/or construction managers should no longer provide
estimates as a single figure. It has been the writer's
experience
that those preliminary estimates are never forgotten but the caveats associated
with them are.
RANGE
ESTIMATING
Predicting
numerical values for future events is a way of life in most organizations.
Nearly everyone is on the "estimating merry-go-round" forecasting and
re-forecasting costs, profits, return on investment and other performance
criteria. All to often, however, the actual result differs significantly from
the estimate. This difference is generally attributed to the vagueness of modern
business, and rightly so. This is simply an admission that conventional
techniques of estimating are often incapable of coping with real world problems.
The
reason for this deficiency is fundamental. With most conventional estimating
methods, the forecast of each element in the estimate must ultimately be
represented as a single number, even though management may know beforehand that
thousands of other values are possible. if there are more than a few such
elements, the number of possible ways in which they can combine and cascade to
the bottom line defies conventional analysis.
Paretto's
law states that, as a general rule, a relatively small number of elements in a
population will collectively account for a very large percentage of the overall
measure of the population. For example, a fairly small percentage of people
account for a very large percentage of the total personal wealth. Similarly, a
fairly small percentage of items in an inventory will collectively account for a
very large part of the total dollar value of the inventory. This phenomenon is
often referred to as the "80/20 rule", the implication being that a
rather large portion (e.g., 80%) of the overall measure of the population can be
attributed to a rather small portion (e.g., 20%) of its elements.
There
is an abundance of real world examples of Paretto's law. The area of project
estimating is no exception. In fact, there are several different ways in which
the Paretto effect manifests itself. The most obvious case is the fact that a
relatively small number of elements in a project collectively account for a very
large portion of its bottom line.
Another example:
a
relatively
small number of elements will create the majority of problems for management.
The
example of paramount importance is simply this: A fairly small number of
elements in a project will collectively account for the greatest portion of the
total potential VARIABILITY of its bottom line. It is this bottom line
variability of course which sets up the primary uncertainty in all project
estimates. Note that, in this all important example of Paretto's law, those
relatively few elements which account for the greatest portion of the bottom
line variability are, by the definition stated, "critical" elements.
Thus, a very large percentage of the total uncertainty in a project is accounted
for in the fairly small number of critical elements. In effect, this makes the
problem manageable: relatively few items qualify for constant vigilance. All of
the other project elements (the non-critical) deserve no more attention than
they normally receive: the future performance of each can adequately be assessed
with the conventional single-point "best estimate".
The
manner in which data is provided depends upon the elements criticality. A range
of possible values is assigned to each critical element of the project. The
single-value estimate from the conventional estimate becomes the target
estimate. In addition to the target estimate, the other components of the range
are the lowest estimate, the highest estimate, and the probability factor.
The
range is determined by specifying the lowest and highest values that the element
can possibly assume. Since the attempt is assessed to capture the reality of the
future as the range, the low and high should be relatively improbable numbers,
so improbable, in fact, that there is only a 1% chance that the actual value
could materialize higher than the high and a 1% chance that the actual value
could materialize lower than the low. The range must necessarily be broad to
allow for all that might occur to the individual critical element.
When
conventionally estimating the future outcome of a line item such as labor costs,
for example, the attempt is to forecast the outcome of all the factors that
could possibly impinge upon the outcome of labor cost. We are, in essence,
forecasting scope, productivity, labor rates, interest rates, weather, rework,
material shortages, and other undefinable factors and their relationship to
labor cost.
It
is obviously infeasible to forecast each of these factors as labor is estimated.
What is feasible is to consider these factors at their best case and worst case.
If all the factors that could impact cost were to collectively combine at their
worst case, what would be their net effect on cost? In essence, what is called
for is the most pessimistic assessment of cost given the scenario painted by the
worst case outcome of all the relevant factors. This highest estimate for cost
would be a highly unlikely value because of the extremely low probability of all
factors materializing at their worst case. Next, if we consider the outcome for
labor cost, if all the relevant factors were to materialize at their best case,
this optimistic scenario would produce the lowest estimate.
The
span of possible values between these two boundaries defines the range for cost.
Embedded within this range is the conventional, single-point estimate - the
target estimate. Using this technique, the end product is a range of estimates
and their probability of occurrence. Figures 4 and 5 show the results of such a
computation. Figure 4 is a graphical representation of Fig. 5.
CONCLUSION
Is
estimating fact or fiction? This short study suggests that it may be a little of
both. If this is so, then conveying such information statistically is probably
more realistic than providing such cost information as a single figure.
ACKNOWLEDGMENT
This section of range estimating is indebted to Decision Sciences Corporation of St. Louis, Missouri.
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